HELLO, I'M
Michelle Aslanian
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Content, Technical, & UX Writer
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Content Strategist
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Editor
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Communications Professional
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Consultant - Leadership & Organizational Development
Michelle Aslanian
M.A. in Communication; B.A. in Organizational Communication.
Kalamazoo, Michigan
+1 (269) 568-1246
About
MY BACKGROUND
Communication - Knowledge - Innovation - Understanding.
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Strong, intentional communication bridges the gap between confusion and disinterest to understanding and acceptance.
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I thoroughly enjoy using my communication skills and passion whether it is through the written words of a complex technical document, creating an engaging and innovative training program, or listening and assessing organizational needs toward holistic solutions.
Portfolio
PROJECTS I HAVE WORKED ON
Streaks were a new feature being added to encourage as a way to gamify/incentivize users to use the app more consistently.
Attain by Aetna app - General Screens
Worked closely with the design team to update and create a holistic health and wellness journey through the Attain by Aetna app, a sensor-based digital health experience available for users on iOS and Android.
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Worked on various projects including updating content for the Welcome screen, Onboarding experience, creation and implementation of new features like Streaks and Badges, error messages, and more.
Attain by Aetna app - Healthy Actions
Researched multiple sources and worked with product managers to organize, write, and edit week-long and specialized wellness journeys focused on nutrition, activity, sleep, mindfulness, and user-specific medical content.
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Examples of content topics included a steps-based week encouraging users to walk more with an "Around the World" themed week, as well as a week about High Cholesterol for users with a health history of or a potential for high cholesterol.
Patient-Facing FAQ Document
Conducted UX research and interviewed Subject Matter Experts to determine the focus of all patient-facing documentation for the mymobility app.
Wrote in-depth FAQ content to provide patients with detailed information regarding any questions a patient may have while using the mymobility app.
Clinician User Guide
Continuously researched and beta-tested user products for clinicians in order to create a comprehensive user guide that included all system functionality.
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Provided easy-to-understand visuals and text cues to increase the user's understanding of each function.
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Developed a project plan for the creation of all user content​.
Advertising and Marketing Copy
Wrote various content for advertising campaigns including Whirlpool, KitchenAid, Maytag, JennAir, and Lowes.
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Edited radio scripts for advertising commercials.
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Wrote and edited copy for customer-facing educational and financial flyers.
GoCardless Articles
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SEO Articles
Researched and wrote blog-post articles on a variety of topics.
Use search engine optimization strategies to increase website search engine rankings.
Experience
WHERE I'VE WORKED
May 2024 - Present
UX/UI Designer III/Senior Content Manager, Aetna
April 2019 - Present
Freelance Technical/Content and UX Writer, & Editor, Independent Contractor
January 2023 - June 2023
Contract Content Strategist/UX Writer, CVS
September 2021 - December 2022
Contract Content Strategist/UX Writer, Aetna
December 2017 - July 2019
Contract Technical Writer, Zimmer Biomet
October 2017 - December 2017
Freelance Copywriter, Aisle Rocket Studios
November 2015 - September 2017
Online Education Specialist​, Western Michigan University
January 2014 - September 2015
Communications and Data Manager​, AESC
November 2011 - May 2013
Funds Processing Manager​; Interim Regional Director of Financial Aid, Career Quest Learning Centers, Inc.
June 2010 - April 2011
Financial Aid Counselor, New York University
June 2008 - May 2010
Communications and Organizational Development Consultant, Independent Contractor
July 2006 - May 2008
Financial Aid Counselor, Western Michigan University
Skills
WHAT I BRING TO THE TABLE
Essential Skills
Technical Documentation
Content Writing & Editing
Strategic Communications
Software Documentation
B2B, B2C, C2C Documentation
Online Knowledge Base
User Experience (UX)
Program & Project Management
Technical Skills
Adobe: Framemaker, InDesign, Photoshop & Captivate
Salesforce
Microsoft Visio
Email Marketing
HTML
Mac OSX and Windows
JIRA and Confluence
Social Media Management
Google Applications and MS Office
WordPress
SharePoint
CMS & CRM
Drupal
AP, MLA, Chicago
Figma
Miro
Customer Service
Interpersonal & Active Listening
Education
WHAT I’VE LEARNED
2007 - 2013
Western Michigan University – Kalamazoo, MI; Class of 2013
Master of Arts; Communication, focus on Health, Leadership and Organizational Development
GPA: 3.6/4.0
Master's Final Capstone Project: Full-day training workshop, "21st Century Strategies for Communicating with Older Adult Patients"
2013
Professional Presentation
Aslanian, M.L. (2013). Improving Medical Student-Older Adult Patient Communication: A Training Module for 21st Century Learners. Western Michigan University Medical Humanities Conference, Sept. 26-27, Kalamazoo, MI.
2001 - 2005
Western Michigan University – Kalamazoo, MI; Class of 2005
Bachelor of Arts; Organizational Communication and English with Creative Writing Emphasis
GPA: 3.2/4.0
Community Service
HELPING THE WORLD
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Read and write reviews on a variety of books
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Help kids play with and understand different percussion instruments at community events and festivals​
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Chaperoned student leaders on college tours and community exploration trips
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Supported and provided leadership development guidance and mentorship for student participants
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Volunteered on a variety of city-wide initiatives
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Worked as a Staff Member of Nature, Sports, and Volunteer Coordinator
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Trained Staff Members on various topics
- Edited training materials for counselor training program
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Provided feedback for counselors on performance, improvement, and strengths
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Volunteered as a Camp Counselor
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Oversaw and led group of campers through daily activities ​
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Volunteered to help take care of the animals
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Provided daily animal care including feeding, cleaning cages, animal socialization, recorded animal behavior, and facilitated potential adoption meet-ups
Communiqué
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Elected President of Graduate Student Communication Group
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Organized fundraisers, created brochures, ran meetings, and organized professional development events
Interests
OUT OF OFFICE
Creative Writing
Photography
Travel
Animals
Recycling
Cooking & Baking
Yoga
Reading
Cycling
Conservation Efforts